Erik Guczwa|Copywriter

Voya Financial (Remote), Content Creator                                                                                                                      September 2022—Present

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As a Content Creator (aka copywriter) at Voya Financial, I'm part of a small, but mighty, internal writing team providing both B2B and B2C content for Voya's workplace benefits and savings products, programs, and services. These include group employee benefits (supplemental health, stop loss, life insurance), workplace savings & retirement, and health account solutions (HSAs, etc.).

Collaborating with Content Strategists and internal clients, I provide strategic, thoughtful, and relatable content in a variety of digital and print formats, including:

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• Email

• Newsletters

• Brochures, flyers, and other supporting materials for Voya products and services

• Web pages/landing pages

• Product and general info articles for the Voya Insights blog

• Video scripts

• Social media

My efforts have contributed to increased interaction with Voya.com (particularly through greater blog readership), higher email open and click-through, and improved employee engagement, enrollment, and retention.

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CareOregon (Portland, OR), Senior Copywriter                                                                                                                March 2019—March 2022

• Part of an internal branding and communications department for CareOregon, a non-profit and Oregon's largest Oregon Health Plan (Medicaid) provider

• Create primarily member-facing materials for 450,000 members, as well as communications targeting providers and various communities in Oregon

• Formats include community health campaigns and articles on topics such as vaccinations and diabetes management; general branding print advertising; Medicare AEP campaigns (self-mailers/postcards/clinic and broker posters); member handbooks/benefit guides; internal communications guidelines/cheat sheets

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Freelance Copywriter                                                                                                                                                           March 2018—March 2019

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• Various clients; primarily HERO Marketing (San Francisco); wrote for Kaiser Permanente (Medicare direct marketing/DRTV/radio) and Dun & Bradstreet (email/landing pages)

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Rakuten (San Francisco), Senior Copywriter                                                                                                             December 2016—March 2018

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• Part of Rakuten's in-house marketing department, responsible for the strategy, conceptualization, and execution of both B2B and B2C marketing efforts

• Collaborated daily with Acquisition/Retention Marketing, UX, Sales, and Member Services to create materials with the goal of: acquiring new members; communicating with over 10 million existing members; and maintaining and growing relationships with merchant partners

• Formats and media included emails and landing pages; website promotional assets; banner ads; social media assets; product sales sheets; sales kits and presentations; internal educational materials

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Freelance Copywriter                                                                                                                                                                   June 2012—Nov 2016

• Freelance and contract work with various agencies including HERO Marketing (Generation Tux, Delta Dental, H&R Block), Questus (Capital One/GM Card), and Rauxa (AAA, Bank of the West, Sears)

Rauxa (San Francisco), Senior Copywriter                                                                                                                                June 2011—July 2012

• Sole agency copywriter

• Concepted and wrote print and online direct-marketing materials for Intuit (QuickBooks), H&R Block Bank, AAA of Northern California, and McAfee

• Wrote multiple multi-touch email campaigns (including landing pages) for Intuit QuickBooks single- and multi-user audiences

• Created print pieces to promote H&R Block Bank’s prepaid Emerald Card

Freelance Copywriter                                                                                                                                                                     Jan 2011—June 2011

• Contract work with various agencies, including Creative Lift (projects for Facebook, AOL, Charter Communications, MOG online music service, and others) and PJA Advertising (Extreme Networks)

Expert Communications (San Francisco), Senior Copywriter                                                                                             April 2008—Nov 2010

• Sole agency copywriter

• Concepted and wrote DM (print and online) materials for Union Bank, Autodesk, Men’s Wearhouse, Adobe, and Polycom

• Wrote a full range of materials for Union Bank's tiered client communications strategy. Projects included multi-page brochures, in-branch materials, marketing and corporate communications letters and emails, and DM pieces for consumer/high net worth, small business, commercial, and financial institution audiences

• Created web banners, email, and DM packages for a variety of Autodesk's AutoCAD 2D and 3D drafting products

Publicis Modem (San Francisco), Senior Copywriter                                                                                                             Aug 2007—April 2008

• Created online marketing materials (emails, banners, newsletters, website copy) for the Amgen/Wyeth Pharmaceuticals ENBREL brand

Euro RSCG (San Francisco), Senior Copywriter                                                                                                                          Feb 2004—Aug 2007

• Wrote traditional and DM advertising for Wells Fargo, John Muir Health, Bank of the West, The Picture People, Ask.com, and Visa and its member banks

• Was the primary DM writer for Wells Fargo Card Services, responsible for a quarterly newsletter, monthly communications, and DM credit card acquisition

• Concepted and executed print, outdoor, and radio work for John Muir Health

• Was the sole copywriter for The Picture People (a national, in-mall portrait studio), writing print, DM, and online advertising

• Created online advertising for the search engine Ask.com; wrote, casted, and helped produce and edit an on-site demo promoting unique Ask.com features

• Created emails, 3rd-party banners, intra-site banners, landing pages, and in-branch online station ads for several Wells Fargo divisions through their Internet Services Group

• Wrote numerous print pieces and packages for Visa and its member banks, including Bank of America, Wachovia, and MBNA

Digital Impact (San Mateo), Copywriter                                                                                                                                     July 2000—Feb 2004

• Sole agency copywriter, working with a staff of four designers to produce online DM emails, newsletters, and promotional pieces for Fortune 1000 clients including: Hewlett-Packard, Xerox, Citibank, Intel, MasterCard, Sony, EA.com, and Wells Fargo

• Produced pieces and campaigns that garnered double-digit click-through rates, increased client subscriber bases, decreased opt-out rates, and exceeded lead-generation goals

• Enforced client editorial styles for projects across multiple company divisions

• Helped Digital Impact win copywriting/design business from major agencies, including Goodby/Silverstein (Hewlett-Packard) and Wunderman Direct (MasterCard)

The University of Texas at Austin                                                                                                                                                         

• BS Advertising

• Completion of Creative Sequence for copywriters and art directors (as a copywriter)

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